With more than 6,800 hotels franchised in more than 40 countries and territories, we represent more than 550,000 rooms around the globe. Our four distinct hotel brands in Europe provide a spectrum of lodging choices to meet our guests' needs.
Ascend Hotel Collectionâ„¢ member hotels offer a unique and upscale experience that allows guests to connect with the local flavour of a destination in an entirely new way.
Clarionâ„¢ properties combine first class service with exceptional facilities and attention to detail.
Qualityâ„¢, the name that has been trusted throughout the years, offers guests a memorable experience through hotels with full service and superior facilities.
Comfortâ„¢ hotels are widely represented and offer the ideal mix of value and reliability.
With more than 36 million global members and counting, Choice Privilegesâ„¢ rewards programme allows guests to reap the benefits of being a member of the Choice Hotelsâ„¢ family.